Midlife Women Entrepreneurs

106. How to Preserve Your Story and Heal the Soul with Haleh Shoa

Lynette Turner Episode 106

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0:00 | 24:39

What if your childhood photo albums held the key to healing generational pain?

In this intimate conversation, Lynette Turner interviews Haleh Shoa, founder of Picturli, a boutique photo archiving and legacy preservation studio based in Los Angeles. Haleh’s own story of escaping Iran as a child, rebuilding life in the U.S., and searching for identity, led her to create a business rooted in memory, meaning, and healing.

In this episode, Haleh shares:

  • How a $125,000 photo book became an emotional time capsule
  • What photos teach us about our younger selves and how to heal "her"
  • How she helps grieving clients process the past through storytelling
  • The trauma-informed way she organizes and digitizes memory collections
  • Why legacy work is spiritual work

Whether you’re navigating grief, midlife identity shifts, or want to reconnect with your roots, this conversation will move you.

You can find Haleh here: https://www.picturli.com/

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