Midlife Women Entrepreneurs

106. How to Preserve Your Story and Heal the Soul with Haleh Shoa

Lynette Turner Episode 106

What if your childhood photo albums held the key to healing generational pain?

In this intimate conversation, Lynette Turner interviews Haleh Shoa, founder of Picturli, a boutique photo archiving and legacy preservation studio based in Los Angeles. Haleh’s own story of escaping Iran as a child, rebuilding life in the U.S., and searching for identity, led her to create a business rooted in memory, meaning, and healing.

In this episode, Haleh shares:

  • How a $125,000 photo book became an emotional time capsule
  • What photos teach us about our younger selves and how to heal "her"
  • How she helps grieving clients process the past through storytelling
  • The trauma-informed way she organizes and digitizes memory collections
  • Why legacy work is spiritual work

Whether you’re navigating grief, midlife identity shifts, or want to reconnect with your roots, this conversation will move you.

You can find Haleh here: https://www.picturli.com/

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