Midlife Women Entrepreneurs

117. How to Pivot Your Business Without Guilt | Former Pet Store Owner Tells All

Lynette Turner Episode 117

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0:00 | 27:55

When parts of your business drain you, don’t quit, fix the part that’s broken. In this episode, Toni Shelaske shares how she sold three high-volume stores after 16 years, kept what she loved, and rebuilt her work around purpose. 

You’ll learn a simple audit process, Spark, People, Direction, Cash to decide what to keep, what to cut, and how to pivot without guilt.

You’ll learn

  • The moment that tells you it’s time to pivot
  • How to audit Spark, People, Direction, Cash
  • Guardrails for a values-aligned exit or partial exit
  • A 90-day runway to protect identity, revenue, and energy
  • One action you can take this week

Guest – Toni Shelaske https://www.toniunleashed.com/

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