Midlife Women Entrepreneurs

117. How to Pivot Your Business Without Guilt | Former Pet Store Owner Tells All

Lynette Turner Episode 117

When parts of your business drain you, don’t quit, fix the part that’s broken. In this episode, Toni Shelaske shares how she sold three high-volume stores after 16 years, kept what she loved, and rebuilt her work around purpose. 

You’ll learn a simple audit process, Spark, People, Direction, Cash to decide what to keep, what to cut, and how to pivot without guilt.

You’ll learn

  • The moment that tells you it’s time to pivot
  • How to audit Spark, People, Direction, Cash
  • Guardrails for a values-aligned exit or partial exit
  • A 90-day runway to protect identity, revenue, and energy
  • One action you can take this week

Guest – Toni Shelaske https://www.toniunleashed.com/

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