Midlife Women Entrepreneurs

118. Start With the Book to Find Your Path | A Coach’s Roadmap

Episode 118

In this episode of Midlife Women Entrepreneurs, Lynette Turner sits down with a business coach to explore why writing the book first can help midlife women find clarity, confidence, and direction.

Many midlife women feel invisible without realizing it. It shows up as second-guessing yourself, staying quiet, or freezing when you try to turn an idea into a business. You may know you want more from this chapter of life, but you don’t know what to offer, where to start, or how to use your experience.

This conversation breaks down why that happens and how starting a business in midlife often begins with naming what you already know. We talk about how writing a book helps women in business clarify their message, overcome mindset blocks, and build a personal brand rooted in lived experience, not trends or hustle culture.

You’ll hear why so many women waste years and money chasing programs instead of creating one clear foundation, how a book can become the starting point for coaching, speaking, or consulting, and why midlife is not the end of opportunity but the moment your wisdom finally matters.

If you’re a woman over 40 who feels stuck, unsure, or invisible, and you’re ready to stop shrinking and start creating something meaningful, this episode will help you rethink your next step.

Guest – Katrina Friel https://www.becomingtheexpert.com.au/

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